About Shaw Floors — 55+ Years of Flooring Excellence

Who We Are

A Floor Company That Thinks Beyond the Floor

Shaw Floors operates as part of Shaw Industries Group — a Berkshire Hathaway company — manufacturing carpet, hardwood, luxury vinyl, tile, and laminate at facilities across Dalton and Cartersville, Georgia, as well as operations in Alabama and South Carolina. Every product that leaves a Shaw facility is subject to the same performance testing that has earned our collections more than five decades of architect and designer trust.

We're honest about what our floors can and can't do — because we'd rather earn a lifetime customer than oversell a single transaction. That philosophy shows up in the detail of our warranty language, in the depth of our installation guides, and in the candor of our flooring advisors.

1967

Year Founded

40K+

Retail Locations

C2C

Certified Gold

3K+

Product Options

Our History

Five Decades of Flooring Innovation

1967

Founded in Dalton, Georgia

Clarence Shaw and his brothers started with a single tufted carpet operation in the "carpet capital of the world." Within a decade, the company had expanded to become one of the state's major employers.

1980s

National Expansion & Product Diversification

Shaw expanded beyond broadloom carpet into commercial carpet tile — entering offices, hotels, and institutional markets that would become the foundation of the commercial division. Distribution expanded to all 50 states through an independent retailer network.

1998

EcoWorx — The Industry's First Recyclable Carpet Tile Backing

Shaw introduced EcoWorx — a polyolefin-based backing system designed to be fully reclaimed and recycled at end of life. It was the first carpet tile product to achieve Cradle to Cradle Certification, establishing a model other manufacturers would eventually follow.

2000

Berkshire Hathaway Acquisition

Shaw Industries was acquired by Berkshire Hathaway, providing the capital infrastructure for continued R&D investment and manufacturing expansion while maintaining operational independence.

2010s

Luxury Vinyl Category Leadership

Shaw's Floorté collection grew to become one of North America's best-selling LVP lines. The combination of waterproof core technology, realistic embossed textures, and attached underlayment hit a performance-price intersection that the residential renovation market had been waiting for.

Today

Circular Materials Economy Leadership

Shaw has recovered more than 2 billion pounds of post-consumer carpet through its reclamation programs, processing it back into raw materials for new flooring production. The company continues to set emissions reduction targets under its Philanthropy & Sustainability report framework.

What We Stand For

The Values That Run Through Every Shaw Floor

Honesty Over Hype

Shaw's product guides and warranty documents are written to inform, not obscure. We tell you what StainResist covers and what it doesn't. We tell you which subfloor conditions hardwood requires. The detail is there because we want customers who are right for the product — not customers who are surprised later.

Made to Last — and Be Remade

Shaw's EcoWorx circular system was built on a simple premise: a material that's designed to be recovered has to be better-engineered than a material that's designed to be discarded. That thinking extends to every product category — durability and recoverability are not in conflict.

Community Where We Work

Shaw's operations are centered in Dalton, Georgia — a community whose prosperity has been intertwined with the flooring industry for over a century. Shaw has invested in workforce development, local education initiatives, and infrastructure in the communities that manufacture our products.

Third-Party Verified

Certifications That Back Our Claims

Shaw's certifications are verified by independent third-party organizations. We list them because they mean something specific — not because "certified" is a marketing word.

GREENGUARD Gold

Indoor air quality — chemical emission limits for VOCs in occupied spaces including schools and healthcare.

Cradle to Cradle Gold

Material health, recyclability, and circular economy compliance — awarded to EcoWorx carpet tile backing.

FloorScore Certified

Resilient flooring IAQ standard from the Resilient Floor Covering Institute — applies to LVP, LVT, and laminate products.

NSF / ANSI Certified

Material and environmental performance standards for select commercial carpet tile collections in institutional applications.

Shaw Floors — Built in Georgia, Trusted Across North America for Over 55 Years